Cele-Branding: Dedicated to Protecting Celebrity Brands (Trademarks, Trade Names, Copyright)

Cele-Branding: How Celebrities Protect Their Brands

Rihanna: The “Good Girl Gone Bad” Protects Her Trademarks

In recent years Rihanna has burst on the music scene as Jay-Z’s protégé. She’s a multi-platinum MTV VMA, Grammy, and American Music Award winning artist, and CoverGirl spokesperson. As Rihanna’s career blossoms, she has also begun protecting her name as a trademark. What applications has she filed?<< MORE >>

Posted by Aimee Kaplan at 9/9/2008 12:00 AM

Rachel Bilson Protects Her New Clothing Line

Rachel Bilson used to be known as the “other” girl on The O.C. However, in recent years, she has appeared in several films (most recently Jumper) and has become even more popular for her fashion choices. That’s probably the reason why DKNY signed a deal with Rachel to design a junior sportswear line called EDIE ROSE. Bilson reportedly did not want her own name on the label, but named the line after her grandmother (Edie) and a close family friend (Rose). The line, to be sold in Macy’s, Lord & Taylor and Nordstrom, is mostly black and white with some ...<< MORE >>

Posted by Aimee Kaplan at 9/8/2008 12:00 AM

Tyra Banks: America's Next Top Mogul

Tyra Banks is well-known as a supermodel. However, in recent years, Tyra has become more well-known for her work off the catwalk. Her production company, Bankable Productions, co-produces two very popular shows which Tyra created: America’s Next Top Model and The Tyra Show. With all of this hard work, Tyra has also found time to file a multitude of trademark applications. << MORE >>

Posted by Aimee Kaplan at 9/7/2008 12:00 AM

Music Mogul Jay-Z Protects His Celebrity Brand

Rap star and music mogul Jay-Z is one of the most financially successful hip-hop artists and entrepreneurs in the United States. With all of his financial success, it is no wonder that Jay-Z has protected his JAY-Z brand. << MORE >>

Posted by Aimee Kaplan at 11/13/2007 12:00 AM

Protecting a Celebrity Surname: Shaun White

Anyone familiar with snowboarding has heard of Shaun White, a world famous snowboarder, skateboarder and Olympic and X Games athlete. Shaun has many sponsors, but surprisingly he has not filed any trademark applications to protect the SHAUN WHITE brand. However, it appears that Shaun may have licensed use of his name to his sponsor Burton for a line of snowboards, bags, and clothing items. << MORE >>

Posted by Aimee Kaplan at 11/12/2007 12:00 AM

SuperModel and Celebrity Brand: Heidi Klum

Heidi Klum’s celebrity branding empire is ever expanding. Not only is she a well-known supermodel often featured in Victoria’s Secret campaigns, but she is the host of Project Runway, is married to Seal, and has her own jewelry line and candy brand. So for Heidi Klum, are trademarks "in" or "out"?<< MORE >>

Posted by Aimee Kaplan at 11/8/2007 12:00 AM

Branding the Athlete… The Good Old Boy Bubba Watson Inks Deal with Steve & Barry’s® for Collection of High-Quality, Low-Priced Golf and Casual Apparel

A properly branded athlete can often generate more revenues from endorsement deals then they can generate from actually playing the sport that made them famous. There is no doubt that professional golfer Bubba Watson has done his part in creating a unique persona. Let’s take a look at what has been done to protect his trademarks. << MORE >>

Posted by Aimee Kaplan at 11/7/2007 12:00 AM

Paris Hilton Trademarks: That's Hot

With multiple perfumes, her own book, a reality television show, a few scandals, and a new deal to host a New Year’s Eve party at Las Vegas nightclub LAX for a reported one million dollars, Paris Hilton has created her own celebrity brand as a result of simply being famous. How well has she protected her brand?<< MORE >>

Posted by Aimee Kaplan at 11/1/2007 12:00 AM

Gimme More: Britney's Trademarks

Notwithstanding numerous fashion faux pas and controversies, Britney Spears has become a household name. But how well has she protected the BRITNEY SPEARS brand?<< MORE >>

Posted by Aimee Kaplan at 10/31/2007 12:00 AM

Martha Stewart: Controlling Your Celebrity Brand

Martha Stewart has built an incredibly successful empire based upon her brand. A point of interest is that the oldest MARTHA STEWART Registrations were originally filed on behalf of Kmart Corporation. Why is this important?<< MORE >>

Posted by Aimee Kaplan at 10/30/2007 12:00 AM

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Cele-Branding: Dedicated to Protecting Celebrity Brands (Trademarks, Trade Names, Copyright)

Who am I?

Welcome to the Cele-Branding Blog. My name is Aimee Kaplan and I am a trademark attorney located in New York. My practice focuses on trademark prosecution for individuals and companies of all sizes, from small business to large multinational companies. I love trademarks and I enjoy researching new issues and developments in the field of trademark law. One aspect of particular interest is celebrities—it is becoming increasingly common for celebrities not only to endorse products, but to build brands of their own. The Cele-Branding Blog will follow new celebrity products and endorsements; monitor recently filed trademark applications and registered marks for celebrities; and follow how celebrities are protecting their brand names and trademark portfolios. I welcome any suggestions, comments, or encouragement you may have. Thanks, and enjoy!

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